The New Lifestyle Statement - A Share In A Racehorse.

Dewsbury, United Kingdom - April 18th 2007 - With the wage packets of the nation seemingly on an upward spiral and the current boom in lifestyle products and media, a leading racehorse syndication company today reported a large increase the number of gifts apparently being purchased as a 'lifestyle' statement.

Richard Laws, Commercial Director of Ownaracehorse Ltd commented today: "We have seen a huge increase in the number of people in their twenties coming in for shares in our racehorses in the last six months.  Many of these people are having shares bought for them as gifts, but increasingly we are seeing a younger customer coming into the sport and seeking thrills on the racecourse as owners."

He continued "On the whole they are young professionals who are either looking for a unique gift for a partner or friend, but also enthusiasts of the sport who are fed up with just having a bet at the weekend and want to become more involved in the horses and the social side of the sport."

On average these newcomers to racehorse ownership are spending between £80 and £2,000 for a specific share in a racehorse for the season in the form of a one-off payment. This generally includes visits to the trainers yard, free owners badges when their horse runs, access to the latest information regarding their racehorse and, of course, a share of any race winnings.

With up to five race meetings a day and prizemoney between £1,500 and £1,000,000 in potential winnings for a single race, having a share in a racehorse can provide some great days at the races, as well as recouping a bit of your initial outlay if you choose the right one. 

"The prizemoney is nice if your horse does well, but most shareholders are more interested in the horses themselves - the winnings are a bonus.  Our younger shareholders are particularly information hungry, and the fact we can provide regular updates via email, internet, SMS and telephone really appeals to this group.  In fact, we are set to launch a new service in May which will allow shareholders to access all our services on their mobile via the internet, a development driven specifically by a generation of Blackberry and web enabled mobile phone users." added Mr Laws.
 

For this technology savvy age group it seems that gadgets are important, but that the thrill of being involved in a real live thoroughbred also has its draw.